Apr 202019

There are lots of things to remember when you manage your own website:
– Refresh content
– Ensure links are working
– Update for SEO
– Upload latest brochures
– etc.
However, the MOST IMPORTANT thing to remember is probably to renew your domain name registration.

Unfortunately, it seems that online grocer freshdirect.com recently forgot to do this, and their website was down for two days this week:

Given that the company reported sales of about $400m per year, this two day outage resulted in about $2m in lost sales.  All of this for a domain renewal that, on average, costs about $38 per year (according to the Wall Street Journal).

While we empathize with the poor soul who forgot to renew the freshdirect.com registration, we geeks are still shaking our heads…