Jun 082019
 

GoogleLogo

As search momentum shifts towards mobile devices, the Wall Street Journal reports that Google will soon start charging for ads on some mobile devices, such as tablets. See full article: “Google Acts to Raise Mobile-Ad Prices” (7 February 2013, pB7).

Under Google’s change, called “enhanced campaigns,” the company also said it will require advertisers to pay for ads on tablets even if they only want to reach personal-computer users.  All AdWords advertisers will be “upgraded” to “enhanced campaigns” by mid-2013, Google said in its blog post alerting advertisers to the change.
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May 222019
 

WSJ-Logo
Our Geeks noticed some interesting statistics about increasing ad click volumes in a recent Wall Street Journal article, “Google Stems Ad-Price Fall” (23JAN13, pB1).

In particular:

  • The Trend Towards Mobile: Year over year, the number of ads clicked on mobile devices grew +152% on smartphones and +157% on tablets (while PC ad clicks were down 10%)
  • Value of Ads on Tablets: At 80 cents, the price of each clicked-through ad on a tablet was slightly higher than the 79 cent ad rate for PCs, showing the value companies see in tablet advertising
  • Mobile Device Share of Clicks Growing: There were 109.1 million ad clicks in 4Q 2012, with 76% of those on PCs, 16% on smartphones, and 8% on tablets

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May 102019
 

A January 14, 2013 Wall Street Journal article:
     “Stores Hunt for Tech: At NRF Conference, Mobile Strategies Become Major Focus”
Has an interesting statistic about in-store mobile device usage and its impact on retail sales.

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From the article:
Getting the mobile strategy right can make a big difference for retailers, said Alison Paul, leader of Deloitte’s retail and distribution practice.

When consumers use mobile devices in physical stores, there is a 72% chance they will turn their browsing into actual purchases, a 14% increase above those who don’t use mobile devices, Ms. Paul said.
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