Jun 082019
 

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As search momentum shifts towards mobile devices, the Wall Street Journal reports that Google will soon start charging for ads on some mobile devices, such as tablets. See full article: “Google Acts to Raise Mobile-Ad Prices” (7 February 2013, pB7).

Under Google’s change, called “enhanced campaigns,” the company also said it will require advertisers to pay for ads on tablets even if they only want to reach personal-computer users.  All AdWords advertisers will be “upgraded” to “enhanced campaigns” by mid-2013, Google said in its blog post alerting advertisers to the change.
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