Jun 302019
 

From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website. It doesn’t end there, either. Web developers and designers must work together to produce websites that will be located by search engines, engage customers, and stimulate conversions. Whew! That’s a lot of pressure. Fortunately, the following 24 tips will guide you through the process of creating a unique user experience that inspires viewers to become loyal brand advocates.

  1. Choosing a Domain and Host

Great domain names (take a look at Google and Yahoo, for two) say so much while saying so little. In addition to being memorable, a domain name needs to accurately reflect your brand’s voice and be nearly impossible to misspell. Finding the right name for your brand is crucial, because incorporating a combination of SEO, simple spelling, and brand identity into the domain name leads to a higher chance of being located in search engine results. Simply put, businesses that are easily accessed online get more customers.

When comparing hosting packages, it’s vital to consider the nature of your website and business. Will the website be media-rich, with loads of pictures, videos, and presentations? Do you have technical support in-house, or do you need reliable, responsive support from your hosting provider? Also think about the amount of traffic your website will receive. Does the hosting company offer scalable solutions? What backup, security, and additional features are offered? Don’t forget to research reviews about the company’s performance on social media and third party websites before making a final decision.

  1. Framework of your Website

It’s impossible to develop a great website without a functional program taking care of the backend. If you think of your website as a car, you can understand why. When friends see your shiny new sports car, they look at the sleek paint job, glistening tires, and luxurious leather seating. In the world of websites, this equates to the part of your site a user experiences directly. Just like the powerful engine in your sports car, the backend of your website is where the magic really happens. Without strong backend services, your website won’t be able to “wow” your guests. Similarly, a sports car without an engine is rendered useless. One of the best “engines” for ecommerce sites is Magento, while WordPress is a customizable CMS ideal for informational sites. Continue reading »

May 222019
 

WSJ-Logo
Our Geeks noticed some interesting statistics about increasing ad click volumes in a recent Wall Street Journal article, “Google Stems Ad-Price Fall” (23JAN13, pB1).

In particular:

  • The Trend Towards Mobile: Year over year, the number of ads clicked on mobile devices grew +152% on smartphones and +157% on tablets (while PC ad clicks were down 10%)
  • Value of Ads on Tablets: At 80 cents, the price of each clicked-through ad on a tablet was slightly higher than the 79 cent ad rate for PCs, showing the value companies see in tablet advertising
  • Mobile Device Share of Clicks Growing: There were 109.1 million ad clicks in 4Q 2012, with 76% of those on PCs, 16% on smartphones, and 8% on tablets

Continue reading »