Our Geeks came across an interesting article in the Wall Street Journal last week about the use of social media by small businesses:
“Small Firms Say LinkedIn Works, Twitter Doesn’t” (31 January 2013)
Note: Unlike most WSJ articles, this story is unlocked, which means non-subscribers can read the whole story! It’s worth the read!
The Wall Street Journal polled small business owners last month to better understand their use of social media. Not surprisingly, owners of small firms generally have limited money and time to figure out the most useful ways to tap into social media.