A January 14, 2013 Wall Street Journal article:
“Stores Hunt for Tech: At NRF Conference, Mobile Strategies Become Major Focus”
Has an interesting statistic about in-store mobile device usage and its impact on retail sales.
From the article:
Getting the mobile strategy right can make a big difference for retailers, said Alison Paul, leader of Deloitte’s retail and distribution practice.
When consumers use mobile devices in physical stores, there is a 72% chance they will turn their browsing into actual purchases, a 14% increase above those who don’t use mobile devices, Ms. Paul said.